Blogs as current phenomenon & benefits that bring to the community

Size of Blogosphere

Flexibility, ease of use, and continuous advanced features of blogs make blogging as the fast growing adaptation (Jhonson, 2011). Research of Technorati Media (2011) shown that the current size of blogs contains four types of segments such as Hobbyist (65%), Self-employed (21%), Part-timers (13%) and Corporate (1%).

Image source from: http://writespeaksell.com/where-are-the-corporate-blogs-missing-in-action-from-marketing-strategies

As Facebook and Twitter become large online communities, the trend is now shifted from being not only for social uses but also providing a platform for branding purposes. According to Agarwal & Liu (2008), blogosphere encompasses all the blogs that existed on the Internet and it connects bloggers and readers together.

Image source from: http://www.mediazbiz.com/2009/11/26/facebook-fan-pages-for-businesses/

Active users (age group of 18 to 34) focuses on socialize and entertainment, creative videos will achieve better delivery massage purpose as they will share what they feel attractive to their families or friends.

Trend in Blogging

According to Garman (2007), he investigated the top 50 bloggers in Malaysia and found out that most bloggers write about personal stuff, follow by politics and technological issues. They tend to use their blogs to express their thought and opinion especially regarding the political issues as constraint exists in that particular field.

Besides, the blogging community for European countries is smaller due to differences in languages as they prefer to blogging by using their national languages.

Image source from: http://technorati.com/blogging/article/day-5-twitter-global-impact-and/page-2/

Image source from: http://www.elementalcomms.co.uk/blog/why-b2b-blogging-is-important-in-the-social-media-age

US bloggers are interested in political blogs. Many bloggers believe that the blogosphere was a main source on the presidential election that Obama took advantage throughout the campaign in 2008 (Sussman, 2009). Meanwhile, some Malaysian politicians use blogs to deliver their message to citizens about their political aspiration.

Image source from: http://scottthong.wordpress.com/2008/05/02/khairy-jamaluddin-blog/

Benefits of Blogging

Malaysia government will control some of the sensitive political issues being disseminated from the media. Thus, political blogs have the advantages of uncovering those issues; citizens have to right to know news that is being covered.

Image source from: http://uy-cyber-help.blogspot.com/2008/09/article-about-malaysian-political.html

                                      


Reference Lists:

Agarwal N. & Liu H., 2008. Blogosphere: Research Issues, Tools, and Applications. SIGKDD Explorations, [ONLINE]. Volume 10, Issue 1, pp.18-31. Available at: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.145.621&rep=rep1&type=pdf [Accessed 25 August 2011].

Gaman, 2007, 50 Most Influential Blogs in Malaysia, Sabahan.com, [ONLINE] Available at: http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/ [Accessed 23 August 11].

Jayk Jhonson. 2011. Purpose of Creating a Blog. [ONLINE] Available at: http://www.artipot.com/articles/861490/purpose-of-creating-a-blog.htm. [Accessed 23 August 11].

Scribd Inc. 2011. State of the Blogosphere Presentation 2010. [ONLINE] Available at: http://www.scribd.com/doc/40905784/State-Of-The-Blogosphere-Presentation-2010. [Accessed 25 August 11].

Sussman, M 2009, Day 5: Twitter, Global Impact and the Future Of Blogging - SOTB 2009 - Page 2, [ONLINE] Available at:

http://technorati.com/blogging/article/day-5-twitter-global-impact-and/page-2/ [Accessed 24 August 11].

Technorati. State of blogosphere 2011. [ONLINE] Available at:

www.technorati.com/blogging/state-of-the-blogosphere. [Accessed 25 August 11].