Image source from: http://www.podcastingnews.com/content/2008/09/newspaper-sales-plummet-online-wont-save-them/
According to Lewin (2008), newspaper sales are plummeting in the past few years, the total newspaper advertising revenues reached to its lowest level in a dozen year. Meanwhile, with the decline of print sales, it is expecting the new trend of online newspaper. Thus, a new challenge to newspaper publishers is to reinvent themselves via new media and put the news to where people’s attention has been moving to gain them back.
The iPad seems to be a must have item for different ranges of people today. People will carry an iPad no matter they are working, entertaining, classing or relaxing everywhere! Since this is the latest trend of owning an iPad, the iPad-only newspaper has being launched in the early of this year which embraces the transition from traditional ‘hold and fold’ newspaper to online newspaper (Trotter, 2011). Readers are able to choose the content which attracts them the most by selecting the title in the menu bar. Furthermore, it is subscriber-based which readers only need to pay USD 40 per year to read news on their tablet that is significantly cheaper than printed newspaper.Evolution of Newspaper
Image source from: http://www.macstories.net/news/apple-to-newspapers-no-more-free-ipad-access-for-print-subscribers/
Along with advance invention, it caused the people increase their demands and expectation of acquiring information. People are no longer relying on a single genre, that’s why many journalists started to participate in providing information and news to fulfill people’s needs. In this case, the News of The World applied the multimodality in its website design so that the audience can engage with the organization itself and also communicating with its readers through the messages (Walsh, 2006).
The Age iPad newspaper application,
Video captured by jdtravers from http://www.youtube.com
As the iPad newspaper is being updated several times a day, readers always access to the latest news so they tend to have the habit of glancing only at the headlines frequently to find out about news (Journalism.org, 2011). This habit just to explain with the theory of Shriver (1997), headings plays an important part to readers as they expect it to have a thoughtful representation of the topic. Ipad can go beyond newspaper by embedding video and links for users to stream and further reading to gain in-depth understandings. Hence, the evolution of news reports needs to transform in order to convey information to its audiences by embracing technology to get interconnected.
Reference List:
jdtravers. (2011). The Age iPad newspaper app. [Online Video]. 27 June. Available from: http://www.youtube.com/watch?v=FM-kubf-4ws&feature=related. [Accessed 16 November 2011].
Journalism.org 2011, The tablet revolution: Tablet news users have strong new habits on their devices [ONLINE] Available at:
http://www.journalism.org/analysis_report/news_habits. [Accessed 16 November 11].Lewin J.. 2008. Newspaper Sales Plummet & Online Won’t Save Them. [ONLINE] Available at: http://www.podcastingnews.com/content/2008/09/newspaper-sales-plummet-online-wont-save-them/. [Accessed 15 November 11].
Schriver, K.A (1997), 'Chapter 6: The interplay of words and pictures,' in Dynamics in document design: Creating texts for readers, pp.361-441, Wiley Computer Pub., New York.
Trotter, C. (2011), iPad only newspapers furthers media trend, The Cento [ONLINE] Available at: http://www.thecento.com/news/2011/feb/17/ipad-only-newspaper-furthers-media-trend/ [Accessed 14 November 11].
Walsh, M. 2006, ‘Textual shift’: Examining the reading process with print, visual and multimodal texts,” Australian Journal of Language and Literacy, vol.29, no.1, p.24-37
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